Smart Car All New Electric

For Smart Car’s All New Electric global launch campaign, I led the successful bid that secured our role as the production company for this high-profile project. I developed a compelling visual treatment and pitch deck that showcased potential locations, carefully selected talent, and a detailed production timeline and budget.

Upon winning the bid, I served as the Creative Producer, managing every aspect of the production. I coordinated a global crew and agency team.

Embracing a contemporary approach, we moved away from traditional car photography, opting instead for an analog style that captured authentic, in-the-moment shots.

My responsibilities included selecting film crew, negotiating talent rates and contracts, and overseeing the entire project from pre-production through to the shoot.

The result was a collection of striking image assets that became the cornerstone of Smart Car’s global campaign for their new electric vehicle.