Nike Rebel Girls

To celebrate and inspire girls in sport, Nike partnered with Rebel Girls to curate uplifting biographical stories of women footballers.
Our task: to produce the roll-out across the Nike ecosystem. We developed content strategy and the resulting .com and app page harbouring a range of animated assets — each highlighting uplifting and inspirational athlete stories.

I was very passionate when it came to my involvement in this project acting as an Integrated Producer overseeing the budget & timelines. As well as jumping in to lead a team of strategists, creatives, designers and copywriters to create the campaign elements.