FILA

I was approached by FILA South Africa to serve as the Art Director and Photographer for their Summer 2020 Campaign in Southern Africa.

My responsibilities included developing the visual concept, scouting locations, and selecting models, which resulted in the creation of 60 different looks over two days. We produced both still and video assets, which were utilized across FILA’s digital platforms, in-store displays, and out-of-home (OOH) advertising.